Growing up in a Pastor’s home, then becoming a Pastor, James developed his desire to help people and enrich their lives. Building a multi-million-dollar book of business as a Commercial Insurance Underwriter gave him the confidence to lead in the corporate world. James’ passion is to see people discover their true identity and the skills implanted in them. After years of research and personal discovery he wrote his seminal book Discover You. In it he outlines the “seven motivations” that are implanted in each and every person at birth. A potent concept which empowers people to live their true purpose and identity.